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Title Social and Behavioral Research and the Internet
Subtitle Advances in Applied Methods and Research Strategies
AuthorsDas, Marcel
Kaczmirek, Lars
Ester, Peter
ContributorJ. D. Smyth; J. E. Pearson; E. D. de Leeuw; J. J. Hox; A. C. Scherpenzeel; J. G. Bethlehem; E. Singer; M. P. Couper; V. Toepoel; D. A. Dillman; M. Oudejans; L. M. Christian; H. Vinken; M. Marchand; A. van Soest; A. Kapteyn; D. Heerwegh; M. Galesic; T. Yan; M. Avendano; J. P. Mackenbach
Publication Type Book
Topic Survey methodology
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Abstract Part 1 provides an overview of Internet survey research including its methodologies, strengths, challenges, and best practices. Innovative ways to minimize sources of error are provided along with a review of mixed-mode designs, how to design a scientifically sound longitudinal panel and avoid sampling problems, and address ethical requirements in Web surveys. Part 2 focuses on advanced applications including the impact of visual design on the interpretability of survey questions, the impact survey usability has on respondents’ answers, design features that increase interaction, and how Internet surveys can be effectively used to study sensitive issues. Part 3 addresses data quality, sample selection, measurement and non-response error, and new applications for collecting online data. The issue of underrepresentation of certain groups in Internet research and the measures most effective at reducing it are also addressed. The book concludes with a discussion of the importance of paradata and the Web data collection process in general, followed by chapters with innovative experiments using eye-tracking techniques and biomarker data.
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Source European Association of Methodology
Publisher Routledge Academic, Taylor and Francis Group
Publication Year 2010
Copyright Routledge Academic, Taylor and Francis Group
Intl Identifier ISBN: 978-1-84872-817-2
Language English
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